One of the challenges of building a security infrastructure often involves sifting through the marketing language security vendors and manufacturers use to describe their technologies and strategies. Far too often, security tools are wrapped in marketing vernacular that sometimes intentionally obscures what a device or tool can actually do.
Visit any security trade show and you are going to be overwhelmed by devices claiming to be “cloud enabled” or that offer “advanced threat intelligence,” with little information about what those terms mean. Sometimes, these new marketing terms take on a life of their own. For example, in spite of all of the hype, there is really very little difference between an NGFW (Next Generation Firewall) and the thousands of UTM (Unified Threat Management) devices that had been around for years when that term was first coined. But once the idea of a “Next-Gen Firewall” began to grab media attention and market share, vendors began to jump on the bandwagon.